About NOOK

We’re the bathroom storage company rethinking everyday problems with smarter solutions for better hygiene - at home and on the go.

AS SEEN IN

NOOK Electric Toothbrush Cover suction-mounted to a bathroom sink next to a small succulent

Winner of a Good Housekeeping 2025 Best Bath Award, NOOK rethinks toothbrush storage. Its patented design keeps your toothbrush upside down, allows airflow, and positioned to drip directly into the sink - because where your toothbrush lives matters.

NOOK travel toiletry bag open showing the toothbrush wrap, toiletry tape, and travel bottles inside

We created NOOK because we were tired of bathroom products that simply didn’t solve the problems we dealt with every day - from gross toothbrush cups and holders to traveling with a wet toothbrush and leaking toiletries. So we started rethinking the overlooked essentials. Smarter ways to store your toothbrush. Better ways to travel with toiletries and cosmetics. Simple solutions designed around the problems that actually happen.

Designed with sustainability in mind.

We’re always exploring better materials and more responsible choices for every NOOK product.

From recyclable materials and plastic-free alternatives to packaging that uses less, we look for ways to reduce waste while creating products made to last. Every decision balances sustainability with the function, hygiene, and performance our products need.

We’re not chasing perfection. We’re committed to making better choices as NOOK grows.

Electric Toothbrush Holder

Travel Sealing Tape

Bamboo Toothpaste Squeezer

Travel Toothbrush Holder

Brian, Founder and CEO of NOOK, Made in the USA in the Maplewood, New Jersey injection molding facility

We are reinventing everyday products with innovative solutions.

We want to become synonymous with toothbrush storage.

We believe we are building the next great American brand, one product at a time. We are creating entirely new categories with fun, innovative products. Our mission is to make everyday life better through thoughtful design and meaningful innovation.

Designed with sustainability in mind.

Let customers speak for us