Article: NOOK Selected to Pitch at Walmart's 2025 Open Call - Showcasing American-Made Innovation in Oral Care and Bathroom Design
NOOK Selected to Pitch at Walmart's 2025 Open Call - Showcasing American-Made Innovation in Oral Care and Bathroom Design
HOBOKEN, N.J., October 4, 2025 - NOOK, the hygienic toothbrush holder reimagining oral care storage, today announced it has been officially invited to pitch at Walmart's 2025 Open Call, the retailer's annual event celebrating American innovation and U.S. manufacturing.
Walmart's Open Call connects entrepreneurs and small businesses producing Made in the USA products with Walmart buyers seeking to expand their American-made product assortment both in-store and online. The event will take place at Walmart's headquarters in Bentonville, Arkansas, where select brands will have the opportunity to secure retail and e-commerce deals with the world's largest retailer.
"Being invited to pitch NOOK at Walmart's Open Call is one of the most meaningful milestones of my entrepreneurial journey," said Brian Gellman, Founder & CEO of NOOK. "Our mission has always been to design smarter, more hygienic bathroom solutions, and to build them right here in the United States. We're honored to represent New Jersey manufacturing and show what small American companies can achieve."
Revolutionizing Oral Care with Smart, Sustainable Design
NOOK is the first toothbrush holder designed to hang over the edge of the sink, allowing toothbrushes to rest upside down while protected by a patented wall and cover, ensuring they dry hygienically and drip directly into the sink. It's the ultimate toothbrush cover cap.
Made in the USA from sustainable, lab-tested materials, NOOK fits most manual and electric toothbrushes and is quickly becoming a favorite among dentists and design-conscious consumers alike.
With its innovative functionality and clean aesthetic, NOOK is helping to modernize oral care storage while supporting domestic manufacturing and sustainable product design.
"We built NOOK to solve an everyday problem most people don't realize they have," Gellman added. "To be recognized by Walmart, and to potentially bring NOOK to millions of households nationwide, is both humbling and exhilarating."
About Walmart's Open Call
Since its launch in 2014, Walmart's Open Call has been a cornerstone of the retailer's commitment to invest $350 billion in products made, grown, or assembled in America. The initiative aims to strengthen U.S. supply chains, create manufacturing jobs, and support small businesses that share Walmart's vision of innovation and local impact.
Past Open Call events have led to thousands of American-made products being featured on Walmart shelves and Walmart.com, driving growth for homegrown companies across multiple industries.
About NOOK
Founded by Brian Gellman in Hoboken, New Jersey, NOOK is a design-driven oral care brand focused on creating hygienic, space-saving, and sustainable bathroom solutions. The company's flagship product, the NOOK Toothbrush Holder with cover, is patented and made in the USA, reflecting the brand's mission to combine innovation, hygiene, and American craftsmanship.
NOOK's growing product line includes upcoming travel accessories such as Squẽz by NOOK, a bamboo toothpaste squeezer, and other solutions, designed to enhance oral hygiene both at home and on the go.
For more information, visit nooktoothbrushholder.com and follow @thatsmynook on social media.
Media contact: hello@nooktoothbrushholder.com
